The colour scheme of the
City of Bones website is black and brown. It is quite a dark background but the
browns in it are very bright which contrasts with the darkness around it. The
poster is symmetrically balanced. The website creates a supernatural feeling
with the circular shape in the background and the strange designs carved into
it. The indented audience is teenagers and more specifically, those who have
read the books. It is very effective as it does not explain what happens in
detail and it makes the audience want to watch the movie.
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