Jeep Commercial

The rhythm of this commercial goes in time with the music, it is really up beat and quite fast paced. The editing manipulated the passing of time but switching between shots of day and night time quickly for example, the shots of the party during the night and the mountains during the day. This makes it seem as if time is going quickly and that the car will last you a long time. There are many graphic matches in the commercial these consist of how the light of the sparklers turn into the light of the sun and how the lines on the road all match up, even when the background changes

No comments:

Post a Comment